ICCE
The New Ice Age: Creating Demand, Excitement and Success Marketing Frozen Water in a Box
(Vocus) January 4, 2010 -- Ice Caters LLC has announced agreements to merge manufacturing and marketing operations with the top ice carving company in the United States and to raise new capital to proceed with further development and acquisition of new automated ice manufacturing technologies.
The company today announced that its core product manufacturing would be relocated and run by Ice Occasions Las Vegas (http://www.icevegas.com), the dominant manufacturer and provider of custom ice sculptures in the Las Vegas market, and the sales leading ice carving company in the United States. The move will create an alliance for growth by combining Ice Caters trademarked brands, digital marketing skill and established distribution network of Ice Caters with the manufacturing and ice engineering experitse of Ice Occasions Las Vegas.
Ice Caters LLC will focus on the marketing and distribution of products, and the ownership of trademarks, technology and customer data.
Ice Occasions of Las Vegas will integrate the manufacturing technology and packaging owned by Ice Caters into its existing high volume custom ice carving operations and centrally manage for efficiency and quality assurance and help build out a nationwide network of the best regional service providers.
Ice Caters LLC, which has already raised $2.06M in first and second round private equity funding, has previously announced its intention to raise additional capital. The company has reaffirmed its intention remains to invest in additional exclusive automated production technology to further improve manufacturing quality and profitability of its core ice in a box products, and to build up its sales and marketing support and to offer custom ice design and full service installations in selected high volume markets.
“I initially saw the opportunity to build a brand and a line of products to replace the need for the local ice carver, but I see now that the biggest—and highest volume—major venue accounts value the concept of our Ice and Easy® product, but also have the need for important custom projects with quality and turnkey service they can depend on,” said Michael Shoer (http://shoer.biz), the former TV News Executive turned entrepreneur who founded the company.
Ice Caters has introduced a revolutionary line of ice products under the brand Ice and Easy® (http://www.icecaters.com/ccp0-display/iceandeasy.html) that are part ice sculpture and part consumable ice. Marketed directly to food and beverage professionals in the hotel, restaurant, catering and beverage marketing industries, the company is perhaps best known for creating demand for a new trend in cocktail ice.
“The Ice Ball (http://www.iceandeasy.com) is a simple, elegant clear sphere of ice that ignites the cocktail experience,” said Shoer. Ice Caters products also include iceware martini glasses, champagne buckets, and serving bowls—everything made out of pure, consumable ice and delivered in a space age insulated case along with its own self contained melt absorption system (http://www.icecaters.com/ccp0-display/melting.html).
“There is a huge untapped market for the ice ball and the functional packaged ice designs that the Ice Caters’ Ice and Easy line offers, “said Ryan McDougall, Owner of Ice Occasions Las Vegas. “Some of our biggest custom clients also are big customers for the Ice Caters product line. Bringing it all together makes perfect sense to grow together.”
Ice Occasions Las Vegas (www.icevegas.com) has achieved industry recognition for custom ice projects throughout the United States and predominantly in Las Vegas as well as Southern California. Ice Occasions Las Vegas has achieved consistent profitability and growth throughout its 12-year business history, with annual sales exceeding $1M over each of the past 5 years.
Ice Caters LLC (www.icecaters.com and www.iceandeasy.com) was founded in 2004, and distributes its products directly to commercial customers and local ice distributors from Reddy Ice and Preferred Freezer Services warehouses in Atlanta, Las Vegas, Miami and New Jersey. The company's brands and trademarks include: Ice and Easy®, Ice Caters®, Brand ICE™, BIG Event Network™, Ice ONE Source™ and related web properties. The founder of Ice Caters (http://www.linkedin.com/in/michaelshoer) is also one of the principles leading Creative Word and Image, Inc. (http://creativewordandimage.com)-- a marketing communications content company, and previously founded and operated one of the leading broadcast news syndication companies in the United States, NewsProNet.
###
MORE ARTICLES:
About Ice Wine
Of the many types of wine available, one of the most sought after is ice wine Ice wine is rare, and can only be produced in certain regions, under certain weather conditions
Affordable Quality of Ice O Matic Ice Machines You Should Know
Ice O Matic offers customers products that meet or exceed safety and sanitation standards, along with offering energy saving machines to reduce energy costs. Ice O Matic ice machines use the Pure Ice system to insure the ice machine’s ice tastes clean and doesn’t harbor bacteria. Pure Ice is an antimicrobial, using ionic silver as the main ingredient, which helps prevent the buildup of fungus and bacteria in the ice machine. This insures the ice remains clear, clean, and fresh tasting when added to beverages.
Commercial Ice Makers and How to Use Them in High Volume Settings
There are several types of commercial ice makers used in high volume commercial settings There are some which require no permanent installation, no drainage required and ice is made in under ten minutes
New Ice Scoop Ensures Safe Handling, Food Safety at Restaurants and Bars
The new San Jamar Saf-T-Scoop? & Guardian System ensures safe ice handling at restaurants and bars. Food safety in the food service industry is a legitimate concern, as a recent study found more than one out of every five samples of ice contains high levels of bacteria.
Ice skates for fun and aggressive skating
Ice skating:
Residential Ice Makers Are Getting Hot
As seen on The CBS Early Show and CBS News, ice makers () from CompactAppliance.com are the perfect complement for upcoming summer get-togethers, camping trips, college dorm rooms and the home kitchen--find the right ice maker for your home with this comprehensive guide of the three most popular models.
Under Counter Ice Machines and Their Uses
Today's hottest appliances have broken out of the box and are redefining the way Americans outfit their kitchens and homes Imagine a never-ending supply of restaurant-quality ice
